Repositioning a brand
Marketing strategy increased share of eye care brand by 8% in 2 years.
Online Strategy
Online strategy and marketing tool increased customer loyalty
New vectors of growth
Identified new vectors of growth for a brand with an aging customer base
Marketing and Sales
Customer research and marketing strategy
Identifying profitable customers
Marketing strategy and brand development
Redefining an energy category
Reversed declining share of an energy in the home heat category New Product Development
Canada's largest study of risk management challenges and patient safety in 450 hospitals. We helped the client develop new products and services to meet the needs of healthcare organizations.
A growth and governance strategy
Developed a change management and growth strategy for one of Canada's leading organizations of Obstetricians and Gynaecologists.
Corporate workshops
Corporate and business unit strategy workshop
Municipal Growth Strategy
Municipal economic growth strategy
Business unit strategy
In store product display
In-store product display research and merchandising strategy
Identifying new growth opportunities
Brand preference matrix to identify growth opportunities
Strategic growth plan
Strategic growth plan in a competitive business environment
New merchandising strategy
Identified a new merchandising and marketing platform. Customer analysis
Customer analysis and market research (Retail Banking)
Marketing research
Market research and communication strategy
Advertising testing
Advertising testing and brand development
Corporate strategy
Corporate strategy and performance analysis
Policy research
Policy research with business leaders
Retail brand research
Qualitative research and brand strategy
Customer behavioural research
Customer behaviour research in insurance |
