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| Our focus is on leveraging our industry knowledge to identify surprising and relevant insights that can add substantial value on our clients businesses. Arcus is a corporate member of Canadian Marketing Association and the Market Research and Intelligence Association and follows MRIA research standards. |
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Growth Strategies with Innovative Approaches.
The best marketing strategies are built on sound insights. These insights stem from proven marketing processes and collective experience of the marketing team. Below are some of our services to help marketers deliver measurable business results.
Arcus offers a superior and rigorous process for growth compared to alternatives such as brand consultants, advertising agencies and research firms that companies use for strategy services. Find out why Arcus is better than Better than Brand Consultants, Advertising Agencies and Market Research firms.
Our approach:
Step 1: This step involves a thorough analysis of your industry, competitive environment, customers, products and services and the buying process.
Sept 2: We will define the strategy that would best meet the needs of your target markets. After we identify a relevant marketing strategy and brand position, we will define the selling process based on in-market research and collective experience of the customer's buying process.
Step 3: We will define a pricing framework for the most profitable product and service mix based on insights generated in steps 1 and 2.
Step 4: We will provide directions for marketing tools that would resonate with your stakeholder groups. In step 4 we will also identify the most cost effective message delivery tools.
In an increasingly commoditized marketplace, companies want their products and services to stand out from the crowd. Hence, marketing and sales executives need to understand customer needs and value, establish a successful brand, acquire and retain profitable customers, and boost marketing efficiency, to name just a few of today's challenges. Knowledge development plus experience enables us to provide road-tested strategies in a rapidly evolving marketing environment.
Substantial resources and expertise: The Marketing & Sales Practice draws on best in class resources to build substantial, profitable growth through superior marketing. We bring highly experienced marketing professionals and state-of-the-art knowledge in sales, retail and product development, all closely connected to our industry and client expertise.
Relevant marketing and sales issues: We focus on the most relevant marketing issues – issues that reflect real-world concerns of business leaders. We ground our work in a thorough understanding of customers and their needs. Our scale of engagements keeps us at the forefront of marketplace developments. Our marketing process includes a comprehensive evaluation of all influencers of marketing strategy and profitable growth. We distil the challenges in each of the areas.
Featured research: Five Trends driving B2B Marketing and Sales in 2011 and 2012
Here are some strategies used by leading marketers to deliver superior value to their customers. Custom value creation: Most marketers today have experienced disappointing results from cold calling. They are looking for new ways to engage acquire new business and engage prospects.Many are now embracing new technology tools such as social media to get their messages out and inform potential clients. Here are five B2B marketing trends to watch in 2011 and 2012.
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Find out more about our customer satisfaction, strategy and market research services.
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