Strategy Planning

Arcus offers clients a unique combination of fact-based industry knowledge and superior functional expertise. Our consultants have an average of over 22 years experience, twice the industry average.

Find out more about our growthchange management, HR and operations consulting services. At Arcus, we believe that a strategy is only as good as the results it delivers. Strategic outcomes are most predictable and effective when companies develop a portfolio of initiatives that are aligned with core competencies and aligned activities enable the company to offer a superior value proposition. Innovative strategy and rigorous analysis to achieve unparalleled results.


Strategic Planning Processes

Concepts and strategy: Our approach is to first use our collective experience to come up with 15-20 provocative concepts for a strategy. These are based on a series of questions that probe various topics and drivers of change. The outcome of the process is used to build several strategic maps to define and strengthen each hypothesis for a strategy.

  • Arcus Strategic Planning Processes
  • Arcus Strategy Map
  • Balanced Score Card

Corporate and Business Unit Strategy

We apply proven methodologies and best practices that are based on a scan of how successful companies worldwide have approached similar problems and opportunities. The process minimizes risk and ensures strategic options are arrived with a fact based methodology. Our methodology includes approaches such as the blue ocean strategy.


Competitive Dimension: Integrating diverse products, services, consumers, vendors, partners, R&D and product support services can be daunting. But a great strategy is an aggregation of numerous compartmentalized strategies that are scalable and ladder up to a broader corporate and business strategy. The corporate mission is a critical influencer of all strategies across levels and functional areas.


Learn more about our growth and strategy services.

Service coverage

The variety, breadth, and depth of the projects where Arcus can be a resource are made unique by each client’s specific needs. By providing a very small sample of projects we’ve completed, we can help you understand how and when to use our services. Visit the links below to find out more about a specific problem or opportunity you would like to address.

Below is a sample of the range of services that Arcus has provided to clients.

  • A survey of 2,350 consumers and 1,320 business leaders for feedback on sustainability trends
  • Architecting a multi-year change strategy for a Fortune 500 company
  • Mentoring a CEO on organizational change
  • Excellence transformation of a leading B2B services company
  • Creating a new sales deployment model for a healthcare company
  • Developing a position evaluation and compensation model for a professional medical association   
  • Improving services to customer segments by deepening their understanding of customer attitudes

“Arcus manages to consistently deliver tangible results on market research and strategy projects. They combine deep business expertise, powerful research capabilities, and innovative thinking to deliver substantial value.”

– Vice President, Nikon


Data Dashboards
  • Empower your decision-making with comprehensive, trusted data.
  • Gain actionable insights with access to real-time Canadian consumer, business and sector spending and location data.
  • Inform economic policy, investments, sales deployment and strategic plans by looking at trends across different industries and regions in Canada.
  • Influence your businesses’ future growth plans by understanding consumer behaviour

Learn more.

Media Coverage

Arcus has been quoted extensively in media on a range of topics and can offer research studies, insights and ideas. Here are some examples from the Globe and Mail, CTV, Global TV and others.