Market and Customer Research
Research expertise and techniques for surprising customer insights: Our focus is on leveraging our industry knowledge to identify surprising and relevant insights that can add substantial value on our clients businesses.
Why we are different
- Data-driven insights to understand the impact of changing consumer behaviour.
- Best practices that drive your marketing, growth and channel strategy.
- Forward-looking research insights and analysis for better decisions.
- Objective advice on marketing strategies to best connect you to customers
Market intelligence and Customer knowledge are powerful tools to deliver a competitive edge to our clients. We will help your organization identify market needs and mindsets of customers and prospects with best practices through secondary research, phone based surveys, focus groups and one-on-one in-depth interviews.
Find out more about our customer satisfaction, strategy and market research services. Read about our client successes by industry. Our research team, client successes, approach and ideas will provide an overview of our expertise.
Our services
- Qualitative and Quantitative Research
- Brand Audit
- Market development potential
- Customer Dynamics
- Competitive Intelligence
- Advertising Effectiveness Testing
Our approach
Our approach to research is unique in many ways. Unlike other research and consulting firms, our approach to research stems from implementation feasibility projections. As a result, our clients receive practical recommendations that enhance strategic and operational plans to increase the probability of success. We believe that deeper, relevant and surprising insights drive better business decisions.
Arcus is a leading leading research and strategy consulting firm that helps businesses, governments, and non-profit organizations solve their most challenging problems related to growth, organization and operations.
Growth and Strategy
What drives a great growth strategy? We have found that the most reliable and persuasive growth strategies are built on the intersections of the company’s capabilities, uniqueness and seamless execution. Businesses have to address a unique set of barriers that often require deeper insight. Arcus offers a fact based approach to align a company’s strengths with customer needs. Find out more about our strategy, marketing and market research services.
Growth and strategy services
- Strategy Planning
- Innovation
- Marketing and Sales
- Marketing Strategy
- Market Research
- Capability Building
- Marketing Effectiveness
- Territory / Sales Deployment
- Pricing
- Customer Loyalty
- Brand Strategy
Human Resources
What drives a great HR strategy? We have found that the most reliable and persuasive HR strategies are built on the intersections of the company’s capabilities, uniqueness and seamless execution. Businesses have to address a unique set of barriers that often require deeper insight. Arcus offers a fact based approach to align an organization’s strengths with customer needs.
Learn more about our Human Resources services:
FOR BOARDS
FOR SENIOR EXECUTIVES AND HR LEADERS
- Employee Effectiveness
- Executive and Board Compensation
- Executive/Staff Performance
- Executive Rewards
- Executive Search
- Job Evaluations
- Leadership Training
- Performance Management
Transformational Change
Dealing with complexity, constant change and resource optimization are priorities for growing for-profit and non-profit organizations. Change requires best practices in organizational effectiveness and flexible leadership. CEO’s need to learn about how to leverage best practices for Transformational Change within their organizations. Benefits include substantial shareholder value, lower costs and streamlined businesses.
Client Success- Transformational Change project
The challenge from the client: Due to a more intensely competitive environment and industry the client is experiencing a mismatch between the way the organisation needs to operate and the culture that exists within to support this way of working. There was therefore a need to look carefully at elements of the culture that should be retained and built upon and those which needed to be influenced and changed over time.
How can we help? Please review our services below. If you don’t find what you are looking for, please contact Arcus. We would be pleased to discuss your project. Often change management requires a combination of numerous services including culture, appreciative inquiry, capacity and strategy planning, etc.