Client Success: Corporate Interiors, Repositioning a leading brand for growth. The client is one of North America’s leading custom furniture and corporate interior design companies with installations at Bank of New York, Canadian Embassy in Washington and Pearson Airport.
The client turned to Arcus for a strategy to increase their share of Premium furniture retailer in the corporate office environment by show casing new product introductions to address Emerging needs of Business leaders and those who advice them- the Architect and Designer community.
Due to cut backs in the past few years, corporate executive offices have become smaller. Customized solutions that fit in with the new reality are highly desired. Arcus developed an integrated product mix, marketing strategy and execution plan to communicate how unique technology and design materials deliver superior value for the demanding CEO.
The result has been a significant growth in awareness of the company’s flagship brand. New product lines have been introduced to cater to new emerging segments.