Case Study: Marriott Bonvoy Campaign Background Marriott Bonvoy, Marriott International’s travel rewards program, is a comprehensive loyalty platform that connects members to the brand’s vast network of over 30 hotel brands worldwide. Recognizing the power of digital engagement, Marriott launched a campaign leveraging user-generated content (UGC) and strategic partnerships to increase awareness, engagement, and loyalty. … Continue reading User-Generated Content (UGC)