CEO Strategic Leadership Series
Financial Services
Consumers across North America increasingly believe banks are charging unfairly — overdraft fees, FX markups, opaque credit-card interest structures, bundled service charges, mortgage penalties, and hidden account fees. This erosion of trust is accelerating faster than banks realize.
The issue is not the absolute cost of banking services — it is perceived fairness. And once fairness collapses, switching intent rises, cross-sell weakens, and regulatory scrutiny intensifies.
Three forces are amplifying the trust erosion:
1. Radical transparency from fintech
Digital-first challengers publish simple, flat-fee structures and real-time cost breakdowns.
2. Consumer price fatigue
After three years of inflation, tolerance for hidden or variable fees is near zero.
3. Social amplification
Millions of consumers share screenshots of unexpected charges on TikTok and Reddit, shaping a narrative banks cannot control.
This trust collapse will trigger the next wave of regulatory intervention — caps on fees, mandated disclosures, and standardized reporting.
Banks must shift now toward transparent pricing architecture, behavioural economics–informed communications, and rebuilt value narratives. Waiting for regulators to force the change will be too late.
How Arcus Can Help
Arcus redesigns pricing and product architectures grounded in transparency, behavioural psychology, and regulatory foresight. We help banks rebuild consumer trust while protecting profitability.
Next step: Request an Arcus Pricing Transparency Audit for your retail portfolio.
Arcus offers clients a unique combination of fact-based industry knowledge and superior functional expertise. Our consultants have an average of over 22 years experience, twice the industry average. Find out more about our growth, change management and operations services.
At Arcus we believe that a strategy is only as good as the results it delivers. Strategic outcomes are most predictable and effective when companies develop a portfolio of initiatives that are aligned with core competencies and aligned activities enable the company to offer a superior value proposition.
Please contact Arcus for case studies and to discuss how we can help you.
Service coverage
The variety, breadth, and depth of the projects where Arcus can be a resource are made unique by each client’s specific needs. By providing a very small sample of projects we’ve completed, we can help you understand how and when to use our services. Visit the links below to find out more about a specific problem or opportunity you would like to address.
Below is a sample of the range of services that Arcus has provided to clients.
- A survey of 2,350 consumers and 1,320 business leaders for feedback on sustainability trends
- Architecting a multi-year change strategy for a Fortune 500 company
- Mentoring a CEO on organizational change
- Excellence transformation of a leading B2B services company
- Creating a new sales deployment model for a healthcare company
- Developing a position evaluation and compensation model for a professional medical association
- Improving services to customer segments by deepening their understanding of customer attitudes
“Arcus manages to consistently deliver tangible results on market research and strategy projects. They combine deep business expertise, powerful research capabilities, and innovative thinking to deliver substantial value.”
– Vice President, Nikon
Data Dashboards
- Empower your decision-making with comprehensive, trusted data.
- Gain actionable insights with access to real-time Canadian consumer, business and sector spending and location data.
- Inform economic policy, investments, sales deployment and strategic plans by looking at trends across different industries and regions in Canada.
- Influence your businesses’ future growth plans by understanding consumer behaviour
Media Coverage
Arcus has been quoted extensively in media on a range of topics and can offer research studies, insights and ideas. Here are some examples from the Globe and Mail, BNN, CTV, Global TV and others.
- Federal budget – Canada’s GDP and Canadian businesses – BNN
- Economies are on different tracks: USMCA renegotiations – BNN
- Klarna on the evolution of digital payment tech – BNN
- Canada’s retail sector round up – BNN
- Buy now, pay later will become a $950M industry in Canada – BNN
- Nordstrom countdown to opening begins – Toronto Star
- No lineups outside stores in five years – BNN
- Black Friday retail, marketing, and cross-border shopping trends – BNN
- Does global expansion need a local flavour? – Globe and Mail
- Art of the Pitch – Protect company’s interests when approaching giants – Globe and Mail
- Off-the-shelf technology or a custom design? – Globe and Mail