Value through better ideas with fact based Healthcare, Life Sciences, Biologics, Specialty Drugs consulting services. Our commitment is to help our clients solve culture, operations and growth challenges. We advise life sciences and healthcare organizations on growth, operations and change management.
Learn more about our services
> Healthcare providers- Hospitals and medical research centers
> Health plans- Commercial and government plans and pharmacy benefit managers
> Life sciences- Pharmaceutical, biotechnology and research organizations
Healthcare Industry – Trends, Research, Analysis:
Our healthcare scan research includes interviews with over 220 C-level executives, 1500 CMO/CTO/CNO and 2130 frontline staff each year on challenges healthcare organizations face in delivery of superior patient care. We have also helped prescription, OTC, biotech organizations with their most challenging operations, people and growth strategies. Learn more about our services in the areas of data services, healthcare trends and more. Read more.
Consultants and expertise:
Biologics: Our Biologics Consulting is a full-service regulatory and product development consulting firm for biologics, pharmaceuticals and medical devices and specialty groups. Our subject-matter expertise is consolidated to provide a comprehensive offering to meet the needs of clients. Read more.
Hospital and Healthcare systems: Our healthcare consultants have years of experience in senior positions at hospitals, government ministries and other healthcare organisations. Their first hand experience is invaluable to clients to help them navigate complex policy, regulatory,procurement and change management challenges. Read More.
Healthcare and Life Sciences Case studies:
- Canada’s largest study of risk management challenges and patient safety in 450 hospitals. We helped the client develop new products and services to meet the needs of healthcare organizations.
- Developed a change management and growth strategy for one of Canada’s leading organizations of Obstetricians and Gynaecologists.
- Marketing strategy increased share of eye care brand by 8% in 2 years.
- Online strategy and marketing tool increased customer loyalty
- Identified new vectors of growth for a brand with an aging customer base
Sales Force Deployment
Data and Analysis Products
Data and analysis products
Illness Activity Notification program
Flexible and low cost market reports
Territory Alignment & Sales Force Deployment: Implementing a sales force strategy through optimized field alignment requires better resource utilization and target coverage. The territory field alignment and deployment process needs to be designed to facilitate better change management and field buy-in.
Medical distribution and market entry assessments: Arcus helps clients who are interested in market entry feasibility and in market assessments. These may include Canadian medical supply distribution consulting and identification of partners. Learn more about medical distribution and market entry services.
Prescription Pharmaceuticals: We advise clients on opportunities in sales force optimization, marketing, patient-physician communication, and pharmaceutical marketing. Because substantial investments in the next blockbuster require strong predictable results, we help clients develop sound business and marketing strategies. We also address issues such as sales force optimization, product launches, DTC advertising, and market research of products.
Insight: A recent study found that high prescribing physicians receive three to five times as many calls from sales reps as they did 10 years ago. Today’s pharmaceutical rep is vying with a massive army of competitors for diminishing physician time. Many sales reps even have to compete with others from their own company.
OTC Medicines: We help clients assess growth opportunities in competitive categories, explore partnerships with consumer product companies, challenges of customer insight mining, and measure the impact on marketing campaigns on sales.
Biotechnology: We help pharmaceutical biotechnology companies identify promising business growth opportunities and assist clients in developing partnership and acquisition strategies.
Medical Products and Diagnostics: The large and diverse challenges in medical products and diagnostics require proven strategies with unique competitive positioning. We work with clients to identify new marketing opportunities based on deep insights from physician, stakeholder and healthcare organization market research.
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