Arcus’ multi-industry survey of over 1500 senior executives found that of all the challenges companies face in this area, the biggest challenge is finding ways to create a “climate for innovation”. Management is about business results and processes. Leadership is about people. The key quality you need in good leadership is passion—the urgency to attack and solve the complex problems that all organizations face.
The variety, breadth, and depth of the projects where Arcus can be a resource are made unique by each client’s specific needs. By providing a very small sample of projects we’ve completed, we can help you understand how and when to use our services. Visit the links below to find out more about a specific problem or opportunity you would like to address.
Give us a business problem and we will give you solutions
Give us a business problem and we will research it and present our findings in a 15 minute presentation at your next Monday morning management meeting. Learn more about our innovation strategy workshops.
Case study: Fortune 500 Food Company
Problem: We have a roster of mature brands. How can we find new vectors of growth? What needs to change in our growth strategy?
Insight mining: Arcus researched 36 food and beverage segments and how these segments have evolved over the past 30 years. The findings were surprising. With increased travel and appreciation of other cultures, consumers have become more open to an experimental world view on food. This means that food has been given new meaning: it is about experimentation, discovery and surprise.
Solution: Arcus recommended strategic options at a brief 15-minute presentation to the management team at their weekly meeting. Our focus was on fast growing segments where ethic foods intersected with convenience. We found some of the most promising options in ethic frozen foods.
Arcus Innovation Roadmap
A Practical Online Innovation Management Process deployed at over 2,400 organizations worldwide. Start a free account for your team. An Arcus survey earlier this year estimated that, with the right training, employees could be up to 29% more productive – and that productivity increase represents a staggering lost opportunity for organisations and individuals.
“The innovation roadmap provides a high level framework combined with detailed step by step explanations, which is grounded in the executional realities of new product developments. In my view, it is value-adding to both seasoned practitioners looking for a frame of reference for innovation projects, as well as to individuals looking to build or improve their innovation management competencies.”
– Mr. Ricardo Moreno, Global Marketing Manager, Sustainable Operations at DuPont Sustainable Solutions
Arcus Innovation Series
Learn how business leaders use innovative approaches to shape their strategies. The majority of executives make it to top positions by being very good operational managers: meeting sales objectives, improving products and services to keep up with competitors, supporting existing customers and acquiring new ones, and so on.
The Arcus Innovation Series is based on in depth interviews with over 1500 senior executives from organizations like Siemens, Unilever, Domtar, Canada Foundation for Innovation and Maple Leaf Foods. They argue that leadership is about having a vision for innovation and creating a framework for action around the vision to allow partners and employees to pioneer new ways of working.
Contact Arcus to find out how to benchmark your innovation strategy:
- A culture change audit
- An innovation workshop
- An innovation strategy
Arcus research indicates that to create a culture of innovation, you need to be surrounded by highly talented people, and you need to find a way to transmit your passion to them, so they will buy into your vision of the future, perform at the highest possible levels, and come up with innovative solutions to the challenges of achieving the vision. No surprise, then, that the topic of innovation has been gaining ground as CEOs seek to incorporate concepts like “a culture of innovation” into their assessments of a company’s long-term value.
Learn more about our growth and strategy services.
- Strategy Planning
- Marketing and Sales
- Marketing Strategy
- Market Research
- Capability Building
- Marketing Effectiveness
- Territory / Sales Deployment
- Customer Loyalty
- Brand Strategy
Arcus Innovation Institute- Consulting and Facilitation
For ideas that matter – In Pursuit of the Perfect Brainstorm. What’s clear is that in recent years, most corporations have gone meta — they have started thinking about thinking. And all that thinking has led many executives to the same conclusion: We need help thinking. They have realized they don’t know what they don’t know. Learn more.
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