Natural Gas, Electric and Propane Energy. Companies need to track competitive dynamics, regulatory changes, and advances in technology to compete and thrive in their sector. Trends indicate that only exceptional managerial discipline will help companies survive the turmoil ahead.

Case Study: Customer Acquisition Strategy for an Energy Association

We provide both high-level strategic advice and hands-on expertise to improve performance. Our work is balanced between service to the corporate center and to business units (e.g., marketing, upstream), on a variety of strategic and operational issues.

Strategic Advice

We offer our clients distinctive thinking on strategic issues by continually investing in knowledge development aimed at understanding broader industry issues and trends. Examples of our current research include:

Retail: What is the future of petroleum retailing for major oil companies? Many are choosing to exit the business in the face of increasing competition, falling margins, and limited retailing skills. Is this shortsighted on their part?

LNG: How will the increasing importance of LNG change gas pricing dynamics? How will it impact regional markets and the value chain? What are the implications for players?

NOCs: How can NOCs improve their performance? NOCs typically face significant barriers in achieving high performance levels because of their focus on a country’s resources.

Exploration: Which strategies and operating models will reposition exploration as a vehicle for growth? Increasing challenges in accessing upstream Growth at attractive returns is forcing oil companies to rethink their approach to exploration.

Refiners: What are the strategic implications for producers, refiners, and integrated players in the volatile environment of crude oil and refined product markets.

Performance Approaches

We also offer our clients distinctive, hands-on approaches, underpinned by strong functional capabilities, for improving performance in each part of the value chain:

Retail Marketing: We offer a detailed diagnostic to quantify improvement potential, along with targeted improvement modules that focus on identifying key value drivers and concrete improvement targets and objectives in the retail gasoline sector. Modules include store operations, front line performance, category management, pricing, channel management, launching new formats, and brand repositioning. Each module includes diagnostics and client case studies.

Commercial Sales & Marketing: Commercial sales and marketing is a significantly under-exploited lever in improving downstream returns. Our integrated go-to-market approach focuses on capturing sources of value leakage within 5 key levers (pricing, channel, sales force, branding, innovation) and pulling key organizational enablers such as front-line capabilities.

Upstream: We believe significant value creation potential exists in upstream petroleum operations. Our work aligns strategy with operating systems and organization, and leverages thinking on lean manufacturing and change management.

Refining: We have years of experience helping our clients improve operational performance at their refineries. Ours is an integrated approach that both diagnoses and streamlines operating practices using lean maintenance and optimization tools, and also implements change management techniques involving mindsets and behaviors.


Arcus is a leading leading research and strategy consulting firm that helps businesses, governments, and non-profit organizations solve their most challenging problems related to growth, organization and operations.

Growth and Strategy


What drives a great growth strategy? We have found that the most reliable and persuasive growth strategies are built on the intersections of the company’s capabilities, uniqueness and seamless execution. Businesses have to address a unique set of barriers that often require deeper insight. Arcus offers a fact based approach to align a company’s strengths with customer needs. Find out more about our strategy, marketing and market research services.

Growth and strategy services

Human Resources

Human Resources Consulting Firm Toronto

What drives a great HR strategy? We have found that the most reliable and persuasive HR strategies are built on the intersections of the company’s capabilities, uniqueness and seamless execution. Businesses have to address a unique set of barriers that often require deeper insight. Arcus offers a fact based approach to align an organization’s strengths with customer needs.

Learn more about our Human Resources services:



Transformational Change

change managmement

Dealing with complexity, constant change and resource optimization are priorities for growing for-profit and non-profit organizations. Change requires best practices in organizational effectiveness and flexible leadership. CEO’s need to learn about how to leverage best practices for Transformational Change within their organizations. Benefits include substantial shareholder value, lower costs and streamlined businesses.

Client Success- Transformational Change project

The challenge from the client: Due to a more intensely competitive environment and industry the client is experiencing a mismatch between the way the organisation needs to operate and the culture that exists within to support this way of working. There was therefore a need to look carefully at elements of the culture that should be retained and built upon and those which needed to be influenced and changed over time.

How can we help? Please review our services below. If you don’t find what you are looking for, please contact Arcus. We would be pleased to discuss your project. Often change management requires a combination of numerous services including culture, appreciative inquiry, capacity and strategy planning, etc.