Client successes by Functional Area

Below is a small sample of the diverse range of client successes by industry and case studies on projects undertaken for clients- with superior results.

You may view the case studies by Industry or Functional Area:

BY FUNCTIONAL AREA

Change Management

• Learning Needs Assessment
• Transition Strategy
• Organizational Knowledge Management
• Training and Coaching Strategy
• Corporate Mission and Vision Development
• Current and Future Organization Assessment
• A change management and growth strategy for one of Canada’s leading organizations of Obstetricians and Gynaecologists.

Strategic Planning

• A growth strategy and governance model to meet the needs of healthcare organizations
• Energy: reversing declining market share
• Corporate and business unit strategy workshop 
• Municipal Growth Strategy – Municipal economic growth strategy
• Business unit strategy
• In-store product display research and merchandising strategy
• Brand preference matrix to identify growth opportunities
• Strategic growth plan in a competitive business environment
• Identified a new merchandising and marketing platform.
• Repositioning a brand – Marketing strategy increased share of eye care brand by 8% in 2 years.

Operations Strategy  and Business Transformation

• Software Vendor Management Consulting
• Architecture Strategy Review for a Utility Company
• Multimedia Customer Interaction Center (MMCIC)

Market Research and Policy

• Customer analysis and market research (Retail Banking)
• Market research and communication strategy
• Advertising testing and brand development
• Corporate strategy and performance analysis
• Policy research with business leaders
• Qualitative research and brand strategy
• Customer behavioural research – Customer behaviour research in insurance

Marketing and Sales

• Marketing strategy increased share of eye care brand by 8% in 2 years.
• Online strategy and marketing tool increased customer loyalty
• Identified new vectors of growth for a brand with an aging customer base
• Customer research and marketing strategy
• Wealth Management: Life-stage marketing to high net-worth individuals
• Reversed declining share of an energy in the home heat category
• Identifying profitable customers – Marketing strategy and brand development
• Identifying new growth opportunities – Brand preference matrix to identify growth opportunities

Marketing Communications

• Brand launch strategy
• Branding research and strategy
• Customer acquisition strategy in manufacturing segment
• Brand development and repositioning
• Repositioning a leading brand for growth

Service coverage

The variety, breadth, and depth of the projects where Arcus can be a resource are made unique by each client’s specific needs. By providing a very small sample of projects we’ve completed, we can help you understand how and when to use our services. Visit the links below to find out more about a specific problem or opportunity you would like to address.

• Growth and Strategy
• Human Resources
• Transformational Change
• Non-Profit Sector

Below is a sample of the range of services that Arcus has provided to clients.

• A survey of 2,350 consumers and 1,320 business leaders for feedback on sustainability trends
• Architecting a multi-year change strategy for a Fortune 500 company
• Mentoring a CEO on organizational change
• Excellence transformation of a leading B2B services company
• Creating a new sales deployment model for a healthcare company
• Developing a position evaluation and compensation model for a professional medical association   
• Improving services to customer segments by deepening their understanding of customer attitudes

“Arcus manages to consistently deliver tangible results on market research and strategy projects. They combine deep business expertise, powerful research capabilities, and innovative thinking to deliver substantial value.”

– Vice President, Nikon

Media Coverage

Arcus has been quoted extensively in media on a range of topics and can offer research studies, insights and ideas. Here are some examples from the Globe and Mail, CTV, Global TV and others.

• Nordstrom countdown to opening begins – Toronto Star
• No lineups outside stores in five years – BNN
• Black Friday retail, marketing, and cross-border shopping trends  – BNN
• Does global expansion need a local flavour? – Globe and Mail
• Art of the Pitch – Protect company’s interests when approaching giants – Globe and Mail
• Off-the-shelf technology or a custom design?  – Globe and Mail