Below is a small sample of the diverse range of client successes by industry and case studies on projects undertaken for clients- with superior results. You may view the case studies by Industry or Functional Area:
BY FUNCTIONAL AREA
Change Management
- Learning Needs Assessment
- Transition Strategy
- Organizational Knowledge Management
- Training and Coaching Strategy
- Corporate Mission and Vision Development
- Current and Future Organization Assessment
- A change management and growth strategy for one of Canada’s leading organizations of Obstetricians and Gynaecologists.
Strategic Planning
- A growth strategy and governance model to meet the needs of healthcare organizations
- A change management and growth strategy for an Association
- Corporate and business unit strategy workshop
- Municipal Growth Strategy – Municipal economic growth strategy
- Business unit strategy
- In-store product display research and merchandising strategy
- Brand preference matrix to identify growth opportunities
- Strategic growth plan in a competitive business environment
- Identified a new merchandising and marketing platform.
- Repositioning a brand – Marketing strategy increased share of eye care brand by 8% in 2 years.
Operations Strategy and Business Transformation
- Software Vendor Management Consulting
- Architecture Strategy Review for a Utility Company
- Multimedia Customer Interaction Center (MMCIC)
Market Research and Policy
- Customer analysis and market research (Retail Banking)
- Market research and communication strategy
- Advertising testing and brand development
- Corporate strategy and performance analysis
- Policy research with business leaders
- Qualitative research and brand strategy
- Customer behavioural research – Customer behaviour research in insurance
Marketing and Sales
- Marketing strategy increased share of eye care brand by 8% in 2 years.
- Online strategy and marketing tool increased customer loyalty
- Identified new vectors of growth for a brand with an aging customer base
- Customer research and marketing strategy
- Wealth Management: Life-stage marketing to high net-worth individuals
- Reversed declining share of an energy in the home heat category
- Identifying profitable customers – Marketing strategy and brand development
- Identifying new growth opportunities – Brand preference matrix to identify growth opportunities
Marketing Communications