Leadership Viewpoint and ideas

This section on Leadership Viewpoint and ideas is where innovative leaders share a view point on challenges and opportunities faced by their peers. Contact Arcus to participate in this series of leadership interviews.

Leadership Viewpoint

CEO view on strategic planning: A survey of over 1500 C-level executives indicates strategic planning can be a frustrating exercise. The top concern is lack of visibility into the impact of plans. Read more.

More Insights and Ideas on Change Management


Jim Leech, President and CEO, As head of the Ontario Teachers' Pension Plan

The overriding lesson from the financial crisis: A viewpoint from Mr. Jim Leech, Ex. President and CEO of Ontario Teachers’ Pension Plan, with $129.5B in net assets. There are several relevant ideas for business in this interview. Read more.

Geoff Craig

“Be Remarkable”- A vision for leadership: Mr. Geoff Craig, VP and GM, Unilever says leadership is about creating a framework for action around a vision to allow teams to pioneer new ways of working. Read more.

More Insights and Ideas on Leadership


Kathryn Fitzwilliam

“Think Food” Strategy: Ms. Kathryn Fitzwilliam, Corporate Vice President, Marketing Resources says first, people need support a shared vision. Read more.

Tom Anselmi is Executive Vice President & Chief Operating Officer of Maple Leaf Sports & Entertainment

Engaging Sports Fans: Mr. Tom Anselmi, EVP & COO, Maple Leaf Sports & Ent. Ltd. says fans expectations for value have risen. Read more.

anthony lacavera

Growth in a challenging market: Mr. Anthony Lacavera, CEO of Globalive Communications Corp. talks about a strategy for sustainable growth. Read more.

Mr. Jeff Cates, Managing Director of Intuit Canada

Customer Insight: Mr. Jeff Cates, Managing Director of Intuit Canada talks about customer insight as a key elements of strategy. Read more.

Mr. Andrew Zimakas, CMO at Tangerine Bank

Loyalty Management: Mr. Andrew  Zimakas, CMO at Tangerine Bank says the focus needs to be on the lower end of the financial pyramid. Read more.

Ms. Janine Keogh, VP- Consumer Insight & Strategy, Kraft Canada

Innovation: Ms. Janine Keogh, VP- Consumer Insight & Strategy, Kraft Canada says innovation requires a framework. Read more.

Mr. Victor Garcia, CTO of HP

Collaboration: An interview with Mr. Victor Garcia, CTO of HP. He says new technologies will drive performance and collaboration. Read more.

More Insights and Ideas on Marketing


charlotte grezo - CSR - Arcus

Balancing CSR and Risk Management: Ms. Charlotte Grezo, Group Director, Corporate Social Responsibility Strategy, Centrica plc. on finding the balance. Read more.

Embedding Sustainability in an Organization

Embedding Sustainability in an Organization: Ms. Jody Kuzenko, GM, Sustainability at Vale Base Metals says, embedding sustainability is a success driver. Read more.

Detlev Zwick

Green strategy and Revenue Growth: Detlev Zwick, PhD, Professor of Marketing, Schulich School of Business, York University on green growth. Read more.

More Insights and Ideas on Sustainability


Roger Dunbar

Ideas for Business Strategy: The Globe and Mail on Ideation and Innovation: An interview with Mr. Roger Dunbar, VP Digital Media & Business Development says innovation is not ideation. Read more.

corporate round tables

Arcus Advisory Boards and Round tables: Advisory Boards and Roundtables allow Executives to share perspectives in confidence without costly interventions. Read more.

Dirk Miller

Siemens on R&D and Growth Strategy: Mr. Dirk Miller, VP, Siemens. says investments in research and development can be an effective growth strategy for companies today. Read more.

More Insights and Ideas on Innovation


Mr. Donald McInnes- Chair of Prostate Cancer Canada and Executive Vice Chairman of Alterra Power Corp

Board performance: Mr. Donald McInnes- Chair of Prostate Cancer Canada and Executive Vice Chairman of Alterra Power Corp. Read more.

 Dr. Douglas Henley, EVP and CEO of the American Academy of Family Physicians on advocacy at Associations

HHR and Advocacy: Dr. Douglas Henley, EVP and CEO of the American Academy of Family Physicians on advocacy at Associations. Read more.

More Insights and Ideas on Governance

Service coverage

The variety, breadth, and depth of the projects where Arcus can be a resource are made unique by each client’s specific needs. Our Leadership Viewpoint series provides us with insights from leaders who actively manage large complex organizations and have a systems view of people, processes and technology in By providing a very small sample of projects we’ve completed, we can help you understand how and when to use our services. Visit the links below to find out more about a specific problem or opportunity you would like to address.

Below is a sample of the range of services that Arcus has provided to clients.

  • A survey of 2,350 consumers and 1,320 business leaders for feedback on sustainability trends
  • Architecting a multi-year change strategy for a Fortune 500 company
  • Mentoring a CEO on organizational change
  • Excellence transformation of a leading B2B services company
  • Creating a new sales deployment model for a healthcare company
  • Developing a position evaluation and compensation model for a professional medical association   
  • Improving services to customer segments by deepening their understanding of customer attitudes


“Arcus manages to consistently deliver tangible results on market research and strategy projects. They combine deep business expertise, powerful research capabilities, and innovative thinking to deliver substantial value.”

– Vice President, Nikon

Media Coverage

Arcus has been quoted extensively in media on a range of topics and can offer research studies, insights and ideas. Here are some examples from the Globe and Mail, CTV, Global TV and others.