Our Approach

Best practices for better results. By collaborating with our clients throughout the engagement, we build support, ensure momentum, and reach workable solutions. We follow decision tree methodologies to identify strategic choices for better business outcomes. Find out more about our collective experience, services and client successes.

ROI Audit

Based on interviews with your customers, prospects, and sales personnel, an Audit identifies strengths, weaknesses and opportunities across a comprehensive set of criteria and benchmarks we have developed to evaluate ROI-based efforts. Areas typically covered include:

• Data quality & credibility
• ROI tool design
• Leverage throughout the sales cycle
• Integration with marketing strategy
• Alignment with the organization

Take a top management perspective

By partnering with the CEO and senior management team, we ensure that we are working on the issues and opportunities that are important at the highest levels of the company and that our solutions are integrated across business units and functions.

Establish a solid fact base
We take a fact based approach to management challenges, ensuring that the weight of the evidence is behind our recommendations and that our clients have confidence in their choices.

Service coverage

The variety, breadth, and depth of the projects where Arcus can be a resource are made unique by each client’s specific needs. By providing a very small sample of projects we’ve completed, we can help you understand how and when to use our services. Visit the links below to find out more about a specific problem or opportunity you would like to address.

• Growth and Strategy
• Human Resources
• Transformational Change
• Non-Profit Sector

Below is a sample of the range of services that Arcus has provided to clients.

• A survey of 2,350 consumers and 1,320 business leaders for feedback on sustainability trends
• Architecting a multi-year change strategy for a Fortune 500 company
• Mentoring a CEO on organizational change
• Excellence transformation of a leading B2B services company
• Creating a new sales deployment model for a healthcare company
• Developing a position evaluation and compensation model for a professional medical association   
• Improving services to customer segments by deepening their understanding of customer attitudes

“Arcus manages to consistently deliver tangible results on market research and strategy projects. They combine deep business expertise, powerful research capabilities, and innovative thinking to deliver substantial value.”

– Vice President, Nikon

Media Coverage

Arcus has been quoted extensively in media on a range of topics and can offer research studies, insights and ideas. Here are some examples from the Globe and Mail, CTV, Global TV and others.

• Nordstrom countdown to opening begins – Toronto Star
• No lineups outside stores in five years – BNN
• Black Friday retail, marketing, and cross-border shopping trends  – BNN
• Does global expansion need a local flavour? – Globe and Mail
• Art of the Pitch – Protect company’s interests when approaching giants – Globe and Mail
• Off-the-shelf technology or a custom design?  – Globe and Mail