Automotive Market Strategy and Research
Arcus is an Automotive Consulting Firm that helps companies in virtually all areas of the automotive industry, as well as non-automotive companies focused on assembling products. Within the automotive industry, we serve the major automobile and commercial vehicle manufacturers, their important component suppliers, material suppliers, and companies focused on downstream sales and distribution.
Our work has involved almost every major vehicle-system, assembly, and component group. Please review samples of our work for clients.
Automotive: The Software-Defined Vehicle (SDV) Pivot
Beyond EVs: Navigating the Transition to Software-Centric Mobility.
The Top Challenge: As EV demand stabilizes, the battleground has shifted to the “In-Cabin Experience” and software-driven profitability.
How Arcus Group Supports:
- In-Cabin AI Strategy: Developing proprietary LLMs for vehicle-to-human interaction.
- Battery Circularity: Designing supply chains for 100% recyclability to meet 2026 EU and NA standards.
- Retail Transformation: Helping dealers transition from sales hubs to high-tech service centers.
Leadership Series
- The North American Auto Supply Chain Is Quietly Fracturing — CEOs Have 12–18 Months to Rebuild It
- EV Adoption Is Slowing — But Battery Complexity Is About to Explode
- Why North American OEM Profit Pools Are Shifting Faster Than CFO Models Can Track
- AI-Driven Engineering Is About to Cut Vehicle Development Cycles in Half — If CEOs Get the Operating Model Right
- The Next Regulatory Shock: Canada–US Divergence on EV Policy Will Reshape the Industry by 2030
- The New Pricing Crisis: Why Auto Affordability in Canada and the US Is Collapsing Faster Than OEMs Realize
- Why Thermal Management Is Becoming the New Battleground for EV Reliability (and Brand Trust)
- Software Failure Is the New Recall: Why OEMs Need an Operating Model Built for Continuous Deployment
- Why North America’s Dealer Model Is Quietly Becoming a Strategic Liability for OEMs
- Commodity Volatility Is Rewriting Automotive Cost Structures — and CFOs Need New Playbooks
- The Next Big Aftermarket War: Predictive Maintenance Is About to Upend OEM–Dealer–Supplier Economics
- The Rising Cyber Threat: Why Automotive CEOs Must Prepare for a Multi-Vector Attack Era
- North America’s EV Charging Build-Out Is Decelerating — and OEMs Need New Market Assumptions Now
- Why Regulatory Complexity Is Becoming a Hidden Cost Driver Across the Automotive Value Chain
- The New Talent Crisis: Automotive Workforce Gaps Will Hit Critical Levels by 2028
- The Supplier Solvency Crunch: Why Tier-2 and Tier-3 Failures Will Hit OEMs Harder Than Any Recession
- Vehicle-to-Grid (V2G) Is Coming Faster Than OEMs Expected — But Business Models Are Not Ready
- Why Platform Consolidation Is About to Become the Dominant Competitive Strategy in North America
- The Quiet Crisis in Automotive Logistics: A Cost Storm Is Forming Across North America
- Preparing for the Next Black Swan: Why Scenario Planning Is Now the Most Undervalued CEO Capability in Automotive
Automotive and Assembly

Arcus helps companies in virtually all areas of the automotive industry, as well as non-automotive companies focused on assembling products. Within the automotive industry, we serve the major automobile and commercial vehicle manufacturers, their important component suppliers, material suppliers, and companies focused on downstream sales and distribution. Our work has involved almost every major vehicle-system, assembly, and component group.
Automotive OEMs (original equipment manufacturers)
Players: Passenger-car and light-truck manufacturers, heavy-truck manufacturers, agricultural and construction equipment companies. Examples of challenges: Brand management, product launch and project management, lean manufacturing and production, supplier management, value-chain cost reduction
Automotive Suppliers
Players: Mechanical, electrical, and electronic parts and components suppliers, materials suppliers, equipment supplier. Examples of challenges: Technology strategies, new business opportunities, cost reduction, supply-chain management.
Machinery Industry Players
Assembly specialists, tool manufacturers. Examples of challenges: Building institutional skills, growth strategies, cost reductions.
Services

Arcus is a leading leading research and strategy consulting firm that helps businesses, governments, and non-profit organizations solve their most challenging problems related to growth, organization and operations.
Growth and Strategy

What drives a great growth strategy? We have found that the most reliable and persuasive growth strategies are built on the intersections of the company’s capabilities, uniqueness and seamless execution. Businesses have to address a unique set of barriers that often require deeper insight. Arcus offers a fact based approach to align a company’s strengths with customer needs. Find out more about our strategy, marketing and market research services.
Growth and strategy services
- Strategy Planning
- Innovation
- Marketing and Sales
- Marketing Strategy
- Market Research
- Capability Building
- Marketing Effectiveness
- Territory / Sales Deployment
- Pricing
- Customer Loyalty
- Brand Strategy
Human Resources

What drives a great HR strategy? We have found that the most reliable and persuasive HR strategies are built on the intersections of the company’s capabilities, uniqueness and seamless execution. Businesses have to address a unique set of barriers that often require deeper insight. Arcus offers a fact based approach to align an organization’s strengths with customer needs.
Learn more about our Human Resources services:
FOR BOARDS
FOR SENIOR EXECUTIVES AND HR LEADERS
- Employee Effectiveness
- Executive and Board Compensation
- Executive/Staff Performance
- Executive Rewards
- Executive Search
- Job Evaluations
- Leadership Training
- Performance Management
Transformational Change

Dealing with complexity, constant change and resource optimization are priorities for growing for-profit and non-profit organizations. Change requires best practices in organizational effectiveness and flexible leadership. CEO’s need to learn about how to leverage best practices for Transformational Change within their organizations. Benefits include substantial shareholder value, lower costs and streamlined businesses.
Client Success- Transformational Change project
The challenge from the client: Due to a more intensely competitive environment and industry the client is experiencing a mismatch between the way the organisation needs to operate and the culture that exists within to support this way of working. There was therefore a need to look carefully at elements of the culture that should be retained and built upon and those which needed to be influenced and changed over time.
How can we help? Please review our services below. If you don’t find what you are looking for, please contact Arcus. We would be pleased to discuss your project. Often change management requires a combination of numerous services including culture, appreciative inquiry, capacity and strategy planning, etc.
- Capacity Planning
- Change Management
- Culture Change
- Operations
- Organization Design
- Capacity Planning
- Private Equity
- Succession Planning
- Sustainability
- Strategy planning
