New merchandising strategy: Identified a new merchandising and marketing platform.
The company is one of the largest retail organizations in North America. Arcus was engaged to develop an in-store product display and merchandising strategy for the organization. A focus was to identify association of specific product categories with the retail brand and reasons for specific shopping behaviour.
- Scope of the engagement included identification of preferred merchandise display configurations (with various options) and reasons why some of these were recommended. The configurations were tested extensively instore. Factors that are important when purchasing given merchandise were identified across 30 product categories.
- Customer research included extensive instore analysis of shopping behavior, brand perception and preference hierarchy, retail chains currently shopped and reasons why; Brands purchased; Expectations and awareness of the offerings; Barriers to shopping at the organizations stores for specific merchandise.