2024 Outlook

2024 Economic Outlook and Forecast from the world’s largest banks, asset managers and private equity.

Amid higher rates, inflation, and volatility, there are a few big, structural changes that are reshaping our world.

Our analysis of forecasts from over 200 large investment related organizations shows that despite the continuing uncertainty facing investors amid higher rates, inflation, and volatility, there are a few big, structural changes that are reshaping our world: the mega forces. We believe these mega forces – digital disruption and AI, the low-carbon transition, demographic divergence, the future of finance and geopolitical fragmentation – offer major growth opportunities. And we see our clients as being uniquely positioned to benefit from the shifts that are already under way. Whether it’s infrastructure’s importance to the transition
or societies adapting to demographic change, developing research based strategies will be essential for success.

Here are some 2024 Forecasts from the world’s largest banks, asset managers and private equity.



Wells Fargo

BNY Mellon

J.P. Morgan

J.P. Morgan Private Bank

Goldman Sachs

Goldman Sachs Asset Management

Morgan Stanley

Bank of America

Bank of America Private Bank

State Street


T. Rowe Price

TD Securities

Charles Schwab

RBC Capital Markets




Deutsche Bank

BNP Paribas


Lombard Odier Group

Macquarie Group




M&G plc

Man Group

Wellington Management

Invesco US

Legal & General Investment Management (LGIM)


Deutsche Bank (Wealth)




Capital Group

Julius Baer




Cambridge Associates



Apollo Global Management, Inc.


BlackRock (Private Markets)

Service coverage

The variety, breadth, and depth of the projects where Arcus can be a resource are made unique by each client’s specific needs. By providing a very small sample of projects we’ve completed, we can help you understand how and when to use our services. Visit the links below to find out more about a specific problem or opportunity you would like to address.

Below is a sample of the range of services that Arcus has provided to clients.

  • A survey of 2,350 consumers and 1,320 business leaders for feedback on sustainability trends
  • Architecting a multi-year change strategy for a Fortune 500 company
  • Mentoring a CEO on organizational change
  • Excellence transformation of a leading B2B services company
  • Creating a new sales deployment model for a healthcare company
  • Developing a position evaluation and compensation model for a professional medical association   
  • Improving services to customer segments by deepening their understanding of customer attitudes

“Arcus manages to consistently deliver tangible results on market research and strategy projects. They combine deep business expertise, powerful research capabilities, and innovative thinking to deliver substantial value.”

– Vice President, Nikon

Data Dashboards
  • Empower your decision-making with comprehensive, trusted data.
  • Gain actionable insights with access to real-time Canadian consumer, business and sector spending and location data.
  • Inform economic policy, investments, sales deployment and strategic plans by looking at trends across different industries and regions in Canada.
  • Influence your businesses’ future growth plans by understanding consumer behaviour

Learn more.

Media Coverage

Arcus has been quoted extensively in media on a range of topics and can offer research studies, insights and ideas. Here are some examples from the Globe and Mail, CTV, Global TV and others.