Management ideas from Amazon’s Jeff Bezos

Jeff Bezos is one of the most successful business men in the world. Below are three core philosophies that Amazon uses to build their business:

1. Your margin is my opportunity

Amazon has always been willing to undercut competitor’s prices in order to gain the most customers. That’s how the company first upended the books business. Amazon Web Services, its wildly profitable storage and computing arm, likewise keeps prices low and flexible in order to grow fast.


2. Customer obsession

Bezos emphasizes the need to put customers first in every letter to shareholders. In the very first one in 1997, he promised, “we will continue to focus relentlessly on our customers”. Amazon doesn’t worry about building ideal solutions for its suppliers, As long as customers flock to Amazon and stay loyal, the suppliers will play ball.


3. Efficiency above all else

Bezos is endlessly determined to increase efficiency. Foe example, he popularized the “two pizza rule” for meetings: no meeting should have more people than you can feed with two pizzas. This is because larger meetings lose their focus and waste time. Bezos also makes everyone write down and distribute their remarks beforehand so that meetings are spent on discussion instead of rehashing context.


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The variety, breadth, and depth of the projects where Arcus can be a resource are made unique by each client’s specific needs. By providing a very small sample of projects we’ve completed, we can help you understand how and when to use our services. Visit the links below to find out more about a specific problem or opportunity you would like to address.


Below is a sample of the range of services that Arcus has provided to clients.

  • A survey of 2,350 consumers and 1,320 business leaders for feedback on sustainability trends
  • Architecting a multi-year change strategy for a Fortune 500 company
  • Mentoring a CEO on organizational change
  • Excellence transformation of a leading B2B services company
  • Creating a new sales deployment model for a healthcare company
  • Developing a position evaluation and compensation model for a professional medical association   
  • Improving services to customer segments by deepening their understanding of customer attitudes