Arcus Innovation Roadmap

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The Arcus Innovation Roadmap (AIR) is designed to allow individuals and teams at organizations to plan, design, develop and deploy innovations in people, processes, products, services and many other areas. The roadmap can have a dramatic impact on productivity, outcomes and organizational performance.


Arcus Innovation Roadmap

The Arcus Innovation Roadmap is designed to empower individuals and teams to design, develop and deploy innovations in people, process, product, service and hundreds of other areas. The Roadmap has 30 in-depth modules clustered under four major innovation steps to allow for flexible learning to meet unique requirements.

Years of experience developing innovation solutions for over 2000 organizations.

The Arcus Innovation Roadmap has been developed by the Arcus Innovation Institute of Arcus Consulting Group, a leading Research and Strategy consulting firm. The framework has been tested in 36 industries and over 5000 managers and senior executives. It is a stable, robust and comprehensive knowledge roadmap to drive growth, performance and capacity. The Roadmap will help you transform yourself and your organization into world-class innovators.

Questions? Contact us.

Please contact us if you may have any questions.

Examples of how the Roadmap can help organizations.

  • Product development: Use the roadmap to determine your IP documentation requirements in the event that your product has some unique features and ingredients that could provide it with a competitive edge.
  • Costing: Determine your budget requirements by using the costing template and checklist to ensure you have covered all the costing components of an innovation project.
  • Commercialization strategy: Use the Innovation Roadmap step by step guide to fine-tune your commercialization strategy for marketing, distribution, labelling, pricing, etc.
  • Sales innovation: Leverage new customer engagement strategies to acquire new customers and strengthen loyalty of existing customers.


Leadership Viewpoint on Innovation

Mr. Victor Garcia, CTO of HP

Collaboration: An interview with Mr. Victor Garcia, CTO of HP. He says new technologies will drive performance and collaboration. Read the interview. Review additional insights.

The AIR plan introduces breakthrough concepts that can help you identify, capture, and deliver on great ideas and successfully drive innovation throughout your organization. Participants will learn about new strategic approaches and tools to manage products, technologies, and innovation strategies, as well as for discovering new sources of revenue and profitability. It is designed to allow teams to leverage modules to address their address their unique requirements in three essential areas:

Plan Outcomes

Even the most competent individual or organization that deploys resources effectively still needs to invest in innovation to improve practices and outcomes. Because this is the practical stage of any innovation initiative. without the right resources in the right place, it will not be possible to take an innovation initiative from start to completion.

Develop Strategies

As you would know, resource allocation is critical to strategy development and needs to be designed to be integral to aligning innovation to strategic objectives. One approach that has worked well is to split resources equally to improve existing products and processes, searching out adjacencies and exploring completely new opportunities.

Manage Change

Every individual and organization has its own history and set of capabilities which determine its innovation competency. Individuals and organizations can’t change overnight to operate differently. It takes dedication and small steps to improve processes. Arcus has researched thousands of innovation case studies to develop a framework based on best practices that will help you transform yourself and your organization into world-class innovators.


Arcus Innovation Roundtables

Contact us to schedule a complimentary Arcus Roundtable at your organization.  The roundtable is a simple, efficient and convenient way to share and learn from your peer group in a 1 hour onsite session, facilitated by a trained facilitator from Arcus.

Financial Services Roundtable

“The overriding lesson is to expect the unexpected and don’t take anything for granted” –  Mr. Jim Leech, President and Chief Executive Officer of the Ontario Teachers’ Pension Plan

CSR and Sustainability Roundtable

“Embedding sustainability in an organization is a necessary condition to run a successful business. Every leader in an organization has the responsibility for sustainability. It’s not the responsibility of only the ‘General Manager of Sustainability” –  Ms. Jody Kuzenko, General Manager, Sustainability at Vale’s Base Metals

Information Technology Roundtable

“The real benefits come from technical innovation, more so than the managerial, investment or accounting side. This is where the improvement in corporate performance is really going to take place” – Mr. Victor Garcia, CTO, HP.


Pre‐workshop survey of desired outcomes from the workshop, an 8‐step innovations workshop and a coaching and mentoring program after the workshop, if desired. Learn more.


This next step is a self-directed online process that will guide you through three stages consisting of 30 modules. Each module contains easy to follow steps such as managing ideation sessions, developing products, finding vendors and understanding customer needs. Learn more.


Each module includes an optional coaching service with case studies, advisory and Q&A about unique problems/situations that need to be addressed in the clients organization. Learn more.

> Learn more about the modules, workshops and certification.

View from the Top on Innovation


Corporate performance and governance: An interview with Mr. Jim Leech, ex. President and Chief Executive Officer of the Ontario Teachers’ Pension Plan (OTPP). A message to CEOs on performance benchmarks, governance, risk consciousness and performance systems. First, risk consciousness needs to be built into all processes of the business. It needs to be integral to the compensation and investment process. At times, management has taken on significant levels of risk to produce superior results so that they could increase their compensation. Risk needs to be brought into the equation. Senior executives are starting to understand that. Read the interview.


Globalive’s view on the Innovation Planning Imperative: An interview with Mr. Anthony Lacavera, CEO, Globalive Communications Corp. Mr. Lacavera says its critical for companies to be prepared to grow in a profitable and sustainable way. Globalive’s strength has been low management turnover and a strong, cohesive and consistent strategy. The company’s drivers of success have been the right team and a consistent and disciplined approach. Read the interview.


Brand leadership and vision for innovation: An interview with Mr. Geoff Craig, VP & GM, Brand Building. Mr. Craig argues that leadership is about having a vision for innovation and creating a framework for action around the vision to allow partners and employees to pioneer new ways of working. Read the interview.

Andrew Tremblay

Innovation in Manufacturing and return on capital : An interview with Mr. Andrew Tremblay, Business Development Manager, Domtar EarthChoice, Corporate Markets Canada, Domtar Corp. Mr. Tremblay says that in capital intensive businesses, innovation needs to be seen as a way to get better return on the capital employed. Read the interview.


A shared vision for innovation and change: An interview with Ms. Kathryn Fitzwilliam, Corporate Vice President, Marketing Resources. Ms. Fitzwilliam says first and foremost you need to make sure that people understand and support a shared objective. Read the interview.