Artificial intelligence (AI) in Media

Artificial intelligence (AI) is being used in various ways in the media industry, including:

  1. Content creation: AI can be used to generate news articles, videos, and images.
  2. Personalization: AI can analyze user data to recommend personalized content to viewers.
  3. Quality control: AI can be used to automatically caption videos and flag content that violates community guidelines.
  4. Advertising: AI can be used to optimize ad targeting and placement.
  5. Audience analysis: AI can be used to analyze data on audience behavior and preferences to inform content creation and distribution decisions.

Services

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Arcus offers clients a unique combination of fact-based industry knowledge and superior functional expertise. Our consultants have an average of over 22 years experience, twice the industry average. Find out more about our growth, change management and  operations services. At Arcus we believe that a strategy is only as good as the results it delivers. Strategic outcomes are most predictable and effective when companies develop a portfolio of initiatives that are aligned with core competencies and aligned activities enable the company to offer a superior value proposition. Please contact Arcus for case studies and to discuss how we can help you.

Service coverage

The variety, breadth, and depth of the projects where Arcus can be a resource are made unique by each client’s specific needs. By providing a very small sample of projects we’ve completed, we can help you understand how and when to use our services. Visit the links below to find out more about a specific problem or opportunity you would like to address.

Below is a sample of the range of services that Arcus has provided to clients.

  • A survey of 2,350 consumers and 1,320 business leaders for feedback on sustainability trends
  • Architecting a multi-year change strategy for a Fortune 500 company
  • Mentoring a CEO on organizational change
  • Excellence transformation of a leading B2B services company
  • Creating a new sales deployment model for a healthcare company
  • Developing a position evaluation and compensation model for a professional medical association   
  • Improving services to customer segments by deepening their understanding of customer attitudes

“Arcus manages to consistently deliver tangible results on market research and strategy projects. They combine deep business expertise, powerful research capabilities, and innovative thinking to deliver substantial value.”

– Vice President, Nikon