Automotive Consultants Canada. Identifying profitable customers. Multi-phase business and marketing program to develop strategies to increase sales of one of the largest automotive brands worldwide. The engagement involved testing of SUV models among specific female customer segments while the model was still quite new.
The program began with exploratory research to understand what vehicles mean to women, including purchasing, driving, owning, etc. and to recognize some key differences which would represent opportunity for the female market.
Once these were identified, the insights were developed into a brand position, which was tested with consumers using projective techniques to ensure an emotional rather than pragmatic approach. The marketing strategy which showed most potential was then implemented. The work on the engagement resulted in a completely new way of looking at Sport Utility Vehicles, which, when utilized, resulted in a substantial increase in profitability, revenue and market share.
Automotive Market Strategy and Research
Arcus is an Automotive Consulting Firm that helps companies in virtually all areas of the automotive industry, as well as non-automotive companies focused on assembling products. Within the automotive industry, we serve the major automobile and commercial vehicle manufacturers, their important component suppliers, material suppliers, and companies focused on downstream sales and distribution.
Our work has involved almost every major vehicle-system, assembly, and component group. Please review samples of our work for clients.
Automotive and Assembly
Arcus helps companies in virtually all areas of the automotive industry, as well as non-automotive companies focused on assembling products. Within the automotive industry, we serve the major automobile and commercial vehicle manufacturers, their important component suppliers, material suppliers, and companies focused on downstream sales and distribution. Our work has involved almost every major vehicle-system, assembly, and component group.
Automotive OEMs (original equipment manufacturers)
Players: Passenger-car and light-truck manufacturers, heavy-truck manufacturers, agricultural and construction equipment companies. Examples of challenges: Brand management, product launch and project management, lean manufacturing and production, supplier management, value-chain cost reduction
Automotive Suppliers
Players: Mechanical, electrical, and electronic parts and components suppliers, materials suppliers, equipment supplier. Examples of challenges: Technology strategies, new business opportunities, cost reduction, supply-chain management.
Machinery Industry Players
Assembly specialists, tool manufacturers. Examples of challenges: Building institutional skills, growth strategies, cost reductions.
Arcus is
a leading leading research and strategy consulting firm that helps businesses, governments, and non-profit organizations solve their most challenging problems related to growth, organization and operations.
Growth and Strategy
What drives a great growth strategy? We have found that the most reliable and persuasive growth strategies are built on the intersections of the company’s capabilities, uniqueness and seamless execution. Businesses have to address a unique set of barriers that often require deeper insight. Arcus offers a fact based approach to align a company’s strengths with customer needs. Find out more about our strategy, marketing and market research services.
Growth and strategy services
- Strategy Planning
- Innovation
- Marketing and Sales
- Marketing Strategy
- Market Research
- Capability Building
- Marketing Effectiveness
- Territory / Sales Deployment
- Pricing
- Customer Loyalty
- Brand Strategy
Human Resources
What drives a great HR strategy? We have found that the most reliable and persuasive HR strategies are built on the intersections of the company’s capabilities, uniqueness and seamless execution. Businesses have to address a unique set of barriers that often require deeper insight. Arcus offers a fact based approach to align an organization’s strengths with customer needs.
Learn more about our Human Resources services:
FOR BOARDS
FOR SENIOR EXECUTIVES AND HR LEADERS
- Employee Effectiveness
- Executive and Board Compensation
- Executive/Staff Performance
- Executive Rewards
- Executive Search
- Job Evaluations
- Leadership Training
- Performance Management
Transformational Change
Dealing with complexity, constant change and resource optimization are priorities for growing for-profit and non-profit organizations. Change requires best practices in organizational effectiveness and flexible leadership. CEO’s need to learn about how to leverage best practices for Transformational Change within their organizations. Benefits include substantial shareholder value, lower costs and streamlined businesses.
Client Success- Transformational Change project
The challenge from the client: Due to a more intensely competitive environment and industry the client is experiencing a mismatch between the way the organisation needs to operate and the culture that exists within to support this way of working. There was therefore a need to look carefully at elements of the culture that should be retained and built upon and those which needed to be influenced and changed over time.
How can we help? Please review our services below. If you don’t find what you are looking for, please contact Arcus. We would be pleased to discuss your project. Often change management requires a combination of numerous services including culture, appreciative inquiry, capacity and strategy planning, etc.