Goal-based or issue-based strategic planning model

The key to our consulting services is our ability to integrate our know-how in functional areas with our deep industry knowledge. Click on the strategy models below to learn more.



Organizations that begin with the “basic” planning approach described above, often evolve to using this more comprehensive and more effective type of planning. The following table depicts a rather straightforward view of this type of planning process.


Summary of Issue-Based (or Goal-Based) Strategic Planning

  1. External/internal assessment to identify Strengths, Weaknesses, Opportunities and Threats
  2. Strategic analysis to identify and prioritize major issues/goals
  3. Design major strategies (or programs) to address issues/goals
  4. Design/update vision, mission and values
  5. Establish action plans
  6. Record issues, goals, strategies/programs, mission and vision, and action plans.
  7. Develop the yearly Operating Plan document (from year one of the multi-year strategic plan)
  8. Develop and authorize Budget for year one(allocation of funds needed to fund year one)
  9. Conduct the organization’s year-one operations
  10. Monitor/review/evaluate/update Strategic Plan document


Balanced Score Card

Strategy is all About Implementation. The Arcus approach is all about Implementation. A Balanced Scorecard can only have value if it is linked to the organizations Strategic Direction. Read more.




  • Boost current revenue streams.
  • Mine current services for new revenue opportunities.
  • Develop new services with revenue-building potential.
  • Cultivate new sources of revenue.

Operational Efficiencies

  • Reverse losses.
  • Enhance the ratio of revenue to cost.
  • Reallocate resources.
  • Invest in key programs and people.
  • Streamline operations


  • Create volume-building programs.
  • Drive up customer satisfaction.
  • Secure funding for winning programs.


Find out your company’s performance against a benchmark of 500 of North America’s most successful companies. Contact us for an evaluation of your corporate strategy and an ROI audit.