Donor and prospect profiles: Non-Profit Governance, Fundraising, Strategy: The inevitable impact of the ongoing recession on charitable donations and an aging donor profile has encouraged many organizations to examine their donor and prospect profiles and also explore new techniques which are designed to make giving easier and to attract new donors. Recent changes in mobile fundraising regulations and the growth of social media have the potential to create an inevitable charity fundraising revolution.
Successful fundraising strategies:
Non-profit organizations are also experiencing the inherent challenges in planning and executing successful fundraising strategies – from profiling donors to finding causes that resonate, to targeting the right donors to sustain top line growth in donations. A key need in donor profiling is increased visibility of current donors and prospects:
- Psycho-socio demographic profiles of current donors and most important prospects
- Opportunities to address gaps in some donor segments based on geo-demographic variables
- Media consumption patterns of donors and prospects across online, print, TV, radio etc.
- Product purchasing patterns of donors – purchase frequency, dollar outlays, and loyalty metrics.
Learn more about our product and service applications:
- Analytics and Research
- Campaign Planning, Management and Direction
- Feasibility and Planning Studies
- Development Assessments and Management
- Custom Learning Services
- Executive Consultation
- Partnerships
- Donor Analysis Support
Powerful analytical tools:
Arcus Analytics offers non-profit organizations powerful tools to identify, analyse and target their most important donors and prospects and profile their employee competencies and skills. Experienced professionals from Arcus can guide non-profit organizations leaders through planning and execution steps to optimize donor opportunities and maximize value with our suite of donor analytics products and advisory services.
These are just some of the 1,500 probe areas and 36 donor profiles that Arcus can draw on from 5,000 data points. Our work on similar analytics projects will provide useful and often surprising insights from the deep visibility our data can provide into a non-profit organization’s donor base profile.
If you are interested in retaining our services, please contact our managing partner, Merril Mascarenhas, by phone at +1 (416) 710-2727 or Email.
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