Top Ten Business Needs

The trends identified by Arcus are based on an analysis of the dynamic interplay of technological innovation, societal shifts, environmental concerns, and economic forces shaping the current landscape. Adapting to these trends requires agility, innovation, and a deep understanding of evolving consumer preferences and market dynamics.

Here are ten overarching trends across various domains that were shaping consumer behavior, business strategies, and societal dynamics:

  1. Digital Transformation: Accelerated adoption of digital technologies across industries, including e-commerce, remote work, digital payments, telehealth, and online education.
  2. Sustainability and Environmental Awareness: Growing consumer demand for eco-friendly products, sustainable practices, and corporate responsibility in addressing environmental challenges such as climate change and plastic pollution.
  3. Health and Wellness: Increased focus on physical and mental well-being, leading to rising demand for health-conscious products, fitness services, mindfulness apps, and remote healthcare solutions.
  4. Remote Work and Hybrid Work Models: Continued evolution of work arrangements, with remote work becoming more prevalent and organizations embracing hybrid models that offer flexibility to employees.
  5. Economic Uncertainty and Resilience: Ongoing economic volatility and uncertainty stemming from factors such as the COVID-19 pandemic, geopolitical tensions, supply chain disruptions, and fluctuating commodity prices.
  6. E-commerce Expansion and Omnichannel Retailing: Continued growth of online shopping and omnichannel retail strategies, with retailers integrating physical and digital channels to provide seamless shopping experiences.
  7. Digital Health and Telemedicine: Increasing adoption of telemedicine, remote patient monitoring, and digital health solutions, driven by the need for convenient and accessible healthcare services.
  8. Social Justice and Diversity: Heightened awareness and activism around social justice issues such as racial equality, gender equity, LGBTQ+ rights, and diversity and inclusion in corporate and societal contexts.
  9. Rise of Remote Learning and EdTech: Expansion of remote learning and digital education platforms, coupled with the integration of technology into traditional educational settings, to meet the evolving needs of students and educators.
  10. Supply Chain Resilience and Localization: Emphasis on building resilient supply chains and reducing dependency on global sourcing, leading to increased interest in local manufacturing, nearshoring, and supply chain diversification strategies.

Adapting to these trends requires agility, innovation, and a deep understanding of evolving consumer preferences and market dynamics.

Service coverage

The variety, breadth, and depth of the projects where Arcus can be a resource are made unique by each client’s specific needs. By providing a very small sample of projects we’ve completed, we can help you understand how and when to use our services. Visit the links below to find out more about a specific problem or opportunity you would like to address.

Below is a sample of the range of services that Arcus has provided to clients.

  • A survey of 2,350 consumers and 1,320 business leaders for feedback on sustainability trends
  • Architecting a multi-year change strategy for a Fortune 500 company
  • Mentoring a CEO on organizational change
  • Excellence transformation of a leading B2B services company
  • Creating a new sales deployment model for a healthcare company
  • Developing a position evaluation and compensation model for a professional medical association   
  • Improving services to customer segments by deepening their understanding of customer attitudes

“Arcus manages to consistently deliver tangible results on market research and strategy projects. They combine deep business expertise, powerful research capabilities, and innovative thinking to deliver substantial value.”

– Vice President, Nikon

Data Dashboards
  • Empower your decision-making with comprehensive, trusted data.
  • Gain actionable insights with access to real-time Canadian consumer, business and sector spending and location data.
  • Inform economic policy, investments, sales deployment and strategic plans by looking at trends across different industries and regions in Canada.
  • Influence your businesses’ future growth plans by understanding consumer behaviour

Learn more.

Media Coverage

Arcus has been quoted extensively in media on a range of topics and can offer research studies, insights and ideas. Here are some examples from the Globe and Mail, CTV, Global TV and others.