CEO Strategic Leadership Series
North American universities generate world-class research — but commercialization outcomes lag behind global leaders. The issue is not research quality. It is institutional design.
Current barriers include:
• Slow technology transfer processes
• Excessive administrative gatekeeping
• Weak industry engagement
• Limited incentives for researchers
• Lack of entrepreneurial culture
• Risk-averse governance
• Fragmented innovation ecosystems
• Inefficient IP policies
• Minimal venture-creation infrastructure
Commercialization must shift from compliance-driven to industry-driven.
Future-ready research institutions will:
• Build accelerated IP pipelines
• Create multi-disciplinary innovation hubs
• Establish venture studios for faculty and student startups
• Develop investor-ready pathways
• Forge deeper partnerships with industry and government
• Offer faculty incentives tied to commercialization outcomes
• Use aligned governance to reduce approvals and delays
• Leverage AI to map research to market demand
Universities cannot rely solely on research grants — they must pursue innovation-driven revenue.
How Arcus Can Help
Arcus redesigns commercialization ecosystems, builds innovation-roadmaps, and develops venture-studio and industry-partnership strategies that increase research impact and revenue.
Next step: Request an Arcus Innovation & Commercialization Strategy Blueprint.
Project Discovery Session
In our brief Discovery Session, we will explore your definition of success for your project and map project milestones.
Arcus offers clients a unique combination of fact-based industry knowledge and superior functional expertise. Our consultants have an average of over 22 years experience, twice the industry average. Find out more about our growth, change management and operations services.
At Arcus we believe that a strategy is only as good as the results it delivers. Strategic outcomes are most predictable and effective when companies develop a portfolio of initiatives that are aligned with core competencies and aligned activities enable the company to offer a superior value proposition.
Please contact Arcus for case studies and to discuss how we can help you.
Service coverage
The variety, breadth, and depth of the projects where Arcus can be a resource are made unique by each client’s specific needs. By providing a very small sample of projects we’ve completed, we can help you understand how and when to use our services. Visit the links below to find out more about a specific problem or opportunity you would like to address.
Below is a sample of the range of services that Arcus has provided to clients.
- A survey of 2,350 consumers and 1,320 business leaders for feedback on sustainability trends
- Architecting a multi-year change strategy for a Fortune 500 company
- Mentoring a CEO on organizational change
- Excellence transformation of a leading B2B services company
- Creating a new sales deployment model for a healthcare company
- Developing a position evaluation and compensation model for a professional medical association
- Improving services to customer segments by deepening their understanding of customer attitudes
“Arcus manages to consistently deliver tangible results on market research and strategy projects. They combine deep business expertise, powerful research capabilities, and innovative thinking to deliver substantial value.”
– Vice President, Nikon
Data Dashboards
- Empower your decision-making with comprehensive, trusted data.
- Gain actionable insights with access to real-time Canadian consumer, business and sector spending and location data.
- Inform economic policy, investments, sales deployment and strategic plans by looking at trends across different industries and regions in Canada.
- Influence your businesses’ future growth plans by understanding consumer behaviour
Media Coverage
Arcus has been quoted extensively in media on a range of topics and can offer research studies, insights and ideas. Here are some examples from the Globe and Mail, BNN, CTV, Global TV and others.
- Federal budget – Canada’s GDP and Canadian businesses – BNN
- Economies are on different tracks: USMCA renegotiations – BNN
- Klarna on the evolution of digital payment tech – BNN
- Canada’s retail sector round up – BNN
- Buy now, pay later will become a $950M industry in Canada – BNN
- Nordstrom countdown to opening begins – Toronto Star
- No lineups outside stores in five years – BNN
- Black Friday retail, marketing, and cross-border shopping trends – BNN
- Does global expansion need a local flavour? – Globe and Mail
- Art of the Pitch – Protect company’s interests when approaching giants – Globe and Mail
- Off-the-shelf technology or a custom design? – Globe and Mail