Manage Better: Strategy

Below is a compilation of studies and research reports from Arcus on developing and deploying more effective strategies.

How Market Research Helps Canadian Companies Stay Competitive in 2025

Discover the importance of market research for Canadian businesses. Learn how to use data to stay competitive and make informed decisions in 2025. In today’s data-driven world, market research has become a vital tool for Canadian businesses. It’s not just about gathering information – it’s about using that data to make smart decisions that ensure … 

The Top Strategies for Growing Your Business in Canada: Key Market Insights

Discover proven strategies for business growth in Canada. Learn key market insights, trends, and tactics to position your business for success. In Canada’s competitive business landscape, having a clear strategy is critical for growth. Whether you’re expanding to new markets or optimizing existing operations, the right approach can make all the difference. This blog explores.

Innovation and Philanthropy

What does it take to innovate in the Non-Profit Sector? An interview with Ms. Michelle Capobianco, CEO of Pancreatic Cancer Canada (PCC), an organization that’s tackling the world’s toughest cancer with the goal of saving more lives.

Developing a Strategy for Execution

The essential components of effectively translating strategy into action within organizations. The report emphasizes that while developing a strategy is crucial, the real challenge lies in executing it effectively. Many organizations struggle with execution, leading to a gap between strategic planning and actual results.

Adopt Open Strategy to Fuel Innovation

Adopt Open Strategy to Fuel Innovation and enhance innovation within your organization. Open Strategy emphasizes the transformative potential of open strategy for fostering innovation. By including a wide range of stakeholders, organizations can access diverse knowledge, enhance engagement, and uncover innovative ideas.

Pharmaceutical Marketing

This portal offers new emerging marketing practices for specific therapies based on thousands of interviews by Arcus with clinicians, marketers and regulatory executives.

Case Study: Novo Nordisk – “Changing Diabetes” Campaign
Transformational change

Implementing strategies to navigate transitions, innovations, and improvements within the organization. Here are some key change management strategies. Read more.

Arcus AI Portal

Trends in AI: Learn about the latest trends and developments in the field of AI: autonomous systems, cybersecurity, Computing, healthcare, Explainable AI (XAI) and more. Read more.

Data Dashboards
  • Empower your decision-making with comprehensive, trusted data.
  • Gain actionable insights with access to real-time Canadian consumer, business and sector spending and location data.
  • Inform economic policy, investments, sales deployment and strategic plans by looking at trends across different industries and regions in Canada.
  • Influence your businesses’ future growth plans by understanding consumer behaviour
Ideas and Research

Ideas from one of Canada’s top management consulting service firms. Our consulting practices help clients develop strategies in over 30 sectors such as healthcare, retail, pharma, consumer, finance and technology. Read about insights that can help you manage, innovate and grow. 

Featured research

Canada Macro Report– Monthly update. Real gross domestic product was basically unchanged in August for the second consecutive month. Lower factory output was a large drag on activity, down for the third month in a row. Accommodation and food services and retail activity also contracted in August, while higher wholesaling activity and mining, quarrying, and oil and gas extraction offset declines. Read more.